Pay per click (PPC) is an advertising tool that is growing in popularity among webmasters for many reasons. If you had to measure records this way, you would find that over fifty percent of people used them. Pay per click can be reported for more than one claim, which makes it a popular choice because it's worth it.
Targeted Traffic: The biggest benefit of PPC is the influx of targeted traffic. Since your ad is specific to your product suite, regular browsers don't have to click on it. This will definitely eliminate the possibility of fake clicks which could lead to lost revenue.
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Cheap: When you pay for one click, you only have to pay the service provider when the visitor clicks. This could be a thousand click payout or some other equation. You can actually haggle with the search engines because they are open to negotiation.
You can also use pay-per-click to negotiate your ad's keywords because search engines have several negotiable keywords. These keywords can be very cheap and can save you a lot of money. Direct traffic to a website: when PPC is displayed at the top of a search engine, it is an expression of visibility and therefore instant traffic gain.
Geo and Seasonal Targeted Traffic: The best thing about PPC is that you can target your ads to specific locations/countries/countries. Suppose your target audience is in the UK. You can design an ad to scare off their audience and mention the same in your ad. This way you can avoid unnecessary clicks and save money.