Off page SEO is the process of ranking a blog or website in search engines from outside the blog or website. Another name for off-page SEO is off-site SEO. The importance of off-page SEO in terms of search engine optimization is immense.
What is off-page SEO?
Another name for off-page SEO is off-site SEO. Since off-page SEO is basically done outside the blog, it is called off-page SEO. Off-page SEO is the process of doing SEO outside of a website in order to increase the rankings of search engine results pages and increase the lead traffic from search engines. The most common tasks of off-page SEO are to create backlinks, share social media, promote websites and brand websites.
Why is off-page SEO important?
Some new SEO experts do not understand that the days of off page SEO are over! But Google makes it clear that they still value backlinks when it comes to ranking a website. At the same time, Google is still determining the search ranking by considering the page ranking seriously. So the importance of off-page SEO is still there and will be in the future.
Moreover, Google still takes the branding of a website very seriously. Because of the branding of the websites that have a lot of popularity online, Google gives them a good ranking. At the same time, when users review and recommend a website well, Google takes them seriously and determines the search ranking. So off-page SEO is very important in increasing the search ranking of a website and increasing the traffic from search engines.
What’s the difference between on-page SEO and off-page SEO?
Before you understand the difference between on-page SEO and off-page SEO, read our blog post on-page SEO . Then you will get a clear idea about on page SEO.
The on-page SEO of a website is done within the website. For example, content optimization, title tags, meta tags, keyword research and usage, internal linking and image optimization are some of the other things that can be optimized by opening the website manually.
But off-page SEO cannot work within your website. In comparison, off-page SEO is much harder than on-page SEO. Because off-page SEO has to be done outside of blogs, off-page SEO is a bit difficult and time consuming. An SEO expert has to deal with a lot of problems, especially when it comes to link building. The main difference between the two is that on-page SEO can be done within the website but off-page SEO cannot be done within the website.
Link and off page SEO
I have said before that backlinks are the lifeblood of off-pace SEO. The content of a website is king and good quality content is the king of all types of SEO. In order to increase the search rankings, Google ranks the posts only if it finds any kind of quality backlinks after checking the articles of a website post very seriously. According to Moz, there are 3 types of links. E.g.
- Natural Links : When another website shares a post on your website, it is considered as Natural Link. Only by writing good quality articles can you expect to get such links.
- Manually Built Links : It’s a lot like exchanging links. Usually, sharing links to other people’s blogs on your blog and linking your blog’s links to other people’s blogs is Mannually Links Bulding.
- Self-Created Links : Creating links through comment backlinks, infographic, guest posts, forum postings is called Self-Created Links. Without quality and relevance, such Banglinks cannot increase rank at present.
How to do off page SEO?
There was a time when off-page SEO could be done very easily. Because if you could only create backlinks in three ways, a website could easily rank in Google. But recent updates to the Google Rank Brain algorithm have made it even harder for a website to rank on Google.
Before 2019, if any kind of NoFollow link could be created on a website, Google would consider the link of that website seriously and rank it. But as a result of updating Google’s rank brain algorithm, Google is no longer paying attention to NoFollow backlinks. At the same time, Google is not giving any importance to those DoFollow links which are not relevant. In addition, Google does not consider backlinks from relevant DoFollow links as traffic to the website.
So if you think that just commenting in the comments section of someone else’s website will increase your website’s search ranking, then you are still living in a fool’s paradise. Rather, linking to other people’s websites without any reason will make your site rankings down.
At the same time, Google used to give importance to the post of a website only when it shared the post of a website on different social media. But Google now says it’s not just about sharing posts on social media. After sharing the post on social media, the post with the highest engagement will get the search ranking. And a post that has no engagement will not contribute to the ranking increase even if it is shared on social media.
What is the way to do off page SEO?
You may be wondering, what is the way to do off page SEO now? Of course there are ways. But you can’t do off-page SEO so easily now. You need more than luck to succeed in affiliate business. You need more than luck to succeed in affiliate business. Below are some of the off-page SEO techniques you can use to increase the ranking of your website.
Link building is the most important off-page SEO to increase search rankings for those who only blog. However, there are some restrictions in creating backlinks. Unwanted backlinks cannot be created by comments alone. After verifying the quality of the website and the relevance of the post, you need to create a backlink in a logical way.
Only Private Blog Network (PBN) Backlink, Social Bookmarking, Forum Submission, Directory Submission and Image Submission will not be of any benefit. Such backlinks once worked, but now they are not able to contribute to the growth of search rankings. I don’t want to say anything more about creating backlinks. Because there is a detailed post on our blog about creating backlinks . If you read this post, you will get answers to all the questions related to backlinks.
2. Social media engagement
At one time it was only called social media share but now it is called social media engagement. Because at present only posting a website post on social media cannot play any role in increasing the ranking. When people visit the website by clicking on the link of that post after sharing on social media, that social media engagement will be able to increase the ranking of your website.
That’s why before sharing a post on any page and group on any social media, make sure that there is no one there to read your website article. If you share a post about SEO in a Facebook group related to Android, no one will come to read that post. Therefore, it is possible to get engagement and increase the ranking of the website only if you share the post of the website on social media targeting the audience.
3. Guest posting
There are many types of websites available online that receive guest posts. You can post guests on relevant websites with your blog. Creating backlinks through guest posts will contribute to increasing the ranking of your website. Moreover, through guest blogging, the community can be created by getting acquainted with various good quality bloggers online. Which will help you to get the banklink later.
However, in the case of guest posts, keep in mind that the blog you write in should be your nis relevant. Also, after verifying the rank, domain authority and PA and DA of that blog, the guest will post. Never do guest blogging on a blog post that doesn’t match my blog. Because the backlinks obtained in this way can not play any role in increasing the rank of your blog.
4. Forum posting
Forum posting is another strategy of off page SEO to increase backlinks. There are many good online forums that you can join to create backlinks by answering various questions and solving problems. However, in this case also you have to take care that the forum from which you will build the link should be related to your blog. Otherwise there will be no benefit in creating backlinks.
Creating your website’s branding will increase your website’s ranking effortlessly. This is usually not possible with a normal website. Only those websites that have been around for a long time and whose websites are well known can create branding for their websites.
Once the branding of the website is created, people will start searching on Google by typing the name of your website directly. As a result, Google will take your website as a well-known website and increase its ranking effortlessly. It is usually possible to brand a website online and offline through a lot of promotion and dissemination.
6. Local SEO
Local SEO is the process of optimizing a website by targeting a specific audience to get it ranked in search engines. If your website is targeted at people from a specific country or region, then you need to focus on local SEO.
Also, if your website is targeted at people from a specific region or district, then you need to do local SEO by targeting the audience of that area. Nowadays Google is focusing more on local SEO and the better local websites are doing local SEO, the easier it is to succeed.
Suppose you have a computer shop in Singapore. You sell accessories, including computers and laptops. In this case, the ordination of your website will be Singapore and some surrounding districts. In the case of such websites, it is necessary to focus more on local SEO instead of global SEO.
7. Google My Business
Google My Business is a free Google service for creating business profiles. If you have a website about business or organization, you can create a profile in the name of your business organization in Google My Business. You can put all kinds of information about your business in Google My Business profile. You can put a lot more information in your Google My Business profile, especially on how many days your business is open and when it is closed. As a result, Google will be able to provide accurate information to customers by knowing the nature of your business.
According to Moz, Google My Business plays a key role in increasing search rankings. Especially in the case of local business, Google creates a Google My Business profile and adds mobile numbers with all the information there, then Google provides easy search ranking to a local business website.
8. Google My Business Review
In this regard, Moz says that if there is a positive review of the audience in the profile of Google My Business, then the Google search ranking increases. To get positive reviews from Google My Business, you need to always have good product and content quality on your website. However, if your audience gives a negative review on Google My Business page, your ranking may be against your interests. If you can create a Google My Business profile with this in mind, you can easily find success in the company.
Almost all of the important types of off-page SEO that are currently important to increase the ranking of a normal blog and website are shared with you. But if you want to do off-page SEO for a business, then you need to do some more off-page SEO.
If you want to know about off page SEO of business websites of different companies and organizations, you can let us know by commenting in the comments section of our blog. We will try to extend the post if we get your positive comments.