A Facebook messenger bot is basically a chatbot that interacts with the users directly through the Messenger service and enables them to interact directly with the online retailers as it may relate to their online orders, order returns, questions, etc. Chatbots enable automated functions on a conversational platform, like Facebook Messenger, thus helping in various customer service functions and tasks.
As mentioned earlier, Facebook Chatbot is highly useful in several ways. This article will enumerate the most important use cases of these bots and how you can use the Messenger Bot to serve your own business objectives.
The first use case of a chatbot is in order to facilitate better and quicker communication between online store owners and customers. Such a bot could be created by an experienced programmer and it can be used for various purposes like answering questions and queries, providing answers on specific topics, providing instant feedback, and providing suggestions as to how the customers should be satisfied.
Second, a chatbot can be used for improving the overall user experience. For example, if a store has a wide variety of products to offer, and its customer support staff are constantly looking for ways to improve the overall shopping experience, then an automated chatbot can actually do it for them.
Thirdly, a bot could be used to simplify the whole process of online shopping for customers. For example, if a user is looking for certain items in an online store, he/she might not have the patience to go and physically see the items before buying it. Therefore, using a chatbot to perform the task would be the most beneficial and convenient option.
Fourthly, chatbots could be used to provide customer support services. In this regard, some of the most popular examples of such bots are available for online stores. If you want to start offering your customers faster, easier, and reliable support, then using a chatbot to provide live support as well as customer support on your website is definitely one of the most cost-effective options available.
Fifthly, these bots can also be used to improve the overall visibility of your website. For example, if you are offering a product for sale on your website but only a few people are aware of it, a Messenger Bot can actually help you in generating more traffic by automatically sending out news alerts and messages that inform them about the product and its availability through Messenger. This is especially helpful in the event that the product or website you are selling does not exist on the major search engines.
Seventhly, these bots can also be used to generate more profits. When we think of the most profitable use of these bots, we usually think of the marketing aspect of the product or the website, but these bots could also be used to generate traffic on the internet.
Eighthly, these bots can also be used to promote your website. Some examples include creating links to your website from other websites, posting a link to the website on your Facebook page or on your Twitter account, or posting articles about your product or the company on article directories. There are many other ways to promote the website or the product.
Ninthly, the bot can also be used to automate the marketing of your products and services. Some examples of these automated chatbots are available for customers who want to make sales but cannot be physically present during the sales process. A messenger bot can also be used to manage the order form forms and payment details for online purchases and to deliver the products to customers' addresses as soon as possible. This is very useful to ensure that customers feel that they are in complete control of the ordering process, without being involved in every step.
Tenthly, it can also be used to create lists of leads. This is helpful because people who join your list are more likely to be interested in the products you offer. You can even sell products based on the information that is provided to you in the form of leads.
Finally, it can also be used to build relationships with other users of the chatbot. A bot can be used to automatically send out alerts as to when new messages are available and as to when others have replied to particular messages. This will allow you to create a more effective relationship between you and your existing customers.